Ataibo was born during the lockdown, when the need for quick, flavourful meals became clear. Our inspiration comes from the desire to make cooking easy without compromising on taste or quality. We envision bringing authentic, fresh flavours to busy households, making home-cooked meals convenient, diverse, and enjoyable for all.
Our mission is to make cooking easier, faster, and more flavourful with fresh, authentic ingredients. We aim to provide high-quality, preservative-free pastes that help busy people enjoy delicious, home-cooked meals without sacrificing taste or tradition. We are committed to supporting sustainability and bringing diverse flavours to every kitchen.
Ataibo Foods was born out of necessity during the early days of the COVID-19 lockdown. While many were stockpiling essentials like toilet paper and bottled water, I found myself focused on securing a good supply of nutritious food, particularly African ingredients, condiments, and grains. As import restrictions made certain condiments hard to come by, I realized the need for accessible and convenient meal solutions.
The shift to remote work also prompted me to rethink how I approached cooking. I desired ways to stock my kitchen with ingredients that would allow me to prepare delicious meals in under 30 minutes. I fondly recalled my travels to Korea, where I experienced the ease of creating satisfying and fresh meals without starting from scratch. Inspired by the efficiency of Asian cuisine, I began to envision a similar approach for African meals.
While cooking from scratch is often viewed as a “labor of love,” I recognized the challenge of balancing that intricate process with the demands of modern life. This realization fueled my passion to create Ataibo Foods, where we honor traditional African flavors while making meal preparation quicker and more accessible.
At Ataibo, we are dedicated to delivering authentic, high-quality pastes that make cooking easier without sacrificing flavour. We value sustainability, fresh ingredients, and ethical practices. Our commitment to innovation allows us to craft convenient, time-saving solutions for diverse culinary needs while honouring cultural heritage and supporting local communities.
Since Ataibo Paste is a concentrated paste, it has a longer shelf life compared to sauces. If stored properly in a cool place, it can last for up to 6 months. This makes it an excellent, time-saving addition to your kitchen for when you need authentic flavours on the go.
Yes! Ataibo Paste is made with fresh, preservative-free ingredients. It’s a healthy choice for those following vegetarian, vegan, or gluten-free diets. It contains no added preservatives, making it a great addition for health-conscious consumers looking to prepare delicious meals while staying true to their dietary needs.
Absolutely! Ataibo Paste is versatile and can be used in a variety of dishes, from African to global cuisines. Whether you’re making a marinade, sauce, or stew, the paste brings a rich, vibrant flavour to any recipe. It’s perfect for culinary enthusiasts who love to experiment with new dishes.
Using Ataibo Paste is simple. Just mix it with your base ingredients like vegetables, meats, or grains to enhance the flavour. You can use it for marinating, making sauces, or adding to stews and soups. A little goes a long way, so you don’t need much to bring bold, authentic taste.
Make cooking easier with fresh, authentic flavours. Try Ataibo pastes today and enjoy delicious meals. Shop Now!
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